5 Common Mistakes to Avoid While Working with Creators/ Influencers - GoCreators: Empowering Creators and Brands to Collaborate & Grow

1st Mistake:

Paying for an organic posting and not using the video creative further.

The most common mistake many brands make is paying for a dedicated video posting (especially from small content creators) and not leveraging the produced content.

99.9% of the time, as a brand, you will not even get 10 downloads/sales from this type of collaboration.

What you need to do is use the produced content in your Targeting Ads. This way, you can test different video concepts and ensure you reach your main goal.

2nd Mistake:

Making the video way too ideal.

UGC videos (user-generated content) should look natural and blend into the FYI page content.

Of course, you always need to remember the CTA (main call-to-action message) of your video, but the UGC video should not look like an ideal video production ad.

UGC videos work because they have a real human (users) touch to them.

3rd Mistake:

Making the UGC video too long.

Some brands like to ask for 60 sec+ UGC videos.

If you are going to use the ready-to-go UGC video in your Targeting Ads, there is a 90% possibility it will not work as well as a standard length of 15-30 seconds.

Keep it simple and keep it short. You will only have a few seconds to catch users’ attention and encourage them to take action (download your app).

4th Mistake:

Not mentioning your product/app in the first 3-5 seconds.

One of the biggest mistakes many brands make is showing their app at the last seconds of the video.

People will not watch your video to see the brand at the end. They will most likely swipe your video and not even know the name of your app.

5th Mistake:

Do not focus on your end goal.

At the end of the day, the main goal of your app is to get more downloads/trials, etc. Do not get distracted halfway. UGC videos can be a powerful instrument if you have the right strategy.

WHAT SHOULD YOU DO THEN?

Finding the right UGC agency is the best way for an app brand to maximize the benefits of UGC collaborations and enhance user acquisition.

The right UGC agency can alleviate many headaches for you and provide the following benefits:

Full exclusive rights to the UGC videos indefinitely.
5 to 20 different UGC videos from various creators, along with TikTok organic postings and a 60-day Spark Ads code for each video.
Fully customized video concept plans and exclusive scripts produced specifically for your brand, free of charge.

Stay tuned for more details or simply contact us, and we will guide you through the entire process!

#ugc #influencermarketing #tiktokmarketing

Frequently Asked Questions

What is UGC?

UGC (User-Generated Content) is content created and shared by TikTok, Instagram, and other social media content creators.

At GoCreators, we primarily focus on working with UGC videos as they have proven to be the most effective way for businesses to engage with their audience and harness the power of user acquisition.

You can take a look at some good examples of UGC videos here

Can I personally select all the creators for the UGC campaign?

Certainly!

You’ll have the opportunity to select the most suitable and reputable content creators who have already shown interest in collaborating with your brand.

If, for any reason, you don’t like the initially chosen creators (although we have never encountered such a case!), let us know, and we will find new creators.

Will I have an dedicated manager?

Yes! Each client has a dedicated campaign manager, video producer, and brand strategist.

The campaign manager takes care of all the logistics for you, ensuring a smooth launch of your campaign from start to finish. They are the main contact point for you.

Our in-house video producer assists our creators with editing and producing high-performance videos.

The brand strategist develops a fully customized video concept plan tailored to your brand

How long do you produce UGC videos?

You will receive your first video drafts within 5 working days up to a few weeks, depending on the total number of videos for your campaign and other factors.

You can take a look at the whole campaign preparation process here.

How do you come up with content ideas?

We prepare fully customized campaign concept plans for each brand.

The campaign preparation process includes analyzing your competitors, as well as other players in related industries, and identifying the most successful ad formats based on current top-performing TikTok/IG trends.

Any questions?
Go to the questions section or email us and we'll help you