How to work with UGC creators or influencers - GoCreators: Empowering Creators and Brands to Collaborate & Grow

Tip #1
Obtaining permission for the content is crucial.

Directly collaborating with multiple creators can be quite challenging for brands, and obtaining permission for content from each creator is one of the headaches involved.

When you partner with GoCreators, we take care of all the hassle for you. You can rest easy knowing that we’ll handle everything on your behalf, taking away this burden completely.

Tip #2
Don’t forget about branding.

Many brands prioritize the native feel of their ad videos (which is great!), but they often overlook mentioning why potential customers need the app or leave it until the last second of the video.

Here’s a golden rule for using UGC videos in targeted ads: make sure to display your app’s name or logo within the first 3-4 seconds of the video.

Tip #3
The main goal of UGC videos is to help enhance your targeting ads.

Sometimes, brands who have never worked with UGC creators may mistakenly believe that purchasing 10-15 organic video postings from small creators will result in thousands of app downloads.

However, UGC collaborations don’t work in that manner. The first thing to remember is that you should utilize UGC videos to enhance your targeting ads. This is a powerful tool to capture the attention of more potential users and ultimately generate leads if you tap into the full potential of UGC collaborations, beyond just organic postings.

Frequently Asked Questions

What is UGC?

UGC (User-Generated Content) is content created and shared by TikTok, Instagram, and other social media content creators.

At GoCreators, we primarily focus on working with UGC videos as they have proven to be the most effective way for businesses to engage with their audience and harness the power of user acquisition.

You can take a look at some good examples of UGC videos here

Can I personally select all the creators for the UGC campaign?

Certainly!

You’ll have the opportunity to select the most suitable and reputable content creators who have already shown interest in collaborating with your brand.

If, for any reason, you don’t like the initially chosen creators (although we have never encountered such a case!), let us know, and we will find new creators.

Will I have an dedicated manager?

Yes! Each client has a dedicated campaign manager, video producer, and brand strategist.

The campaign manager takes care of all the logistics for you, ensuring a smooth launch of your campaign from start to finish. They are the main contact point for you.

Our in-house video producer assists our creators with editing and producing high-performance videos.

The brand strategist develops a fully customized video concept plan tailored to your brand

How long do you produce UGC videos?

You will receive your first video drafts within 5 working days up to a few weeks, depending on the total number of videos for your campaign and other factors.

You can take a look at the whole campaign preparation process here.

How do you come up with content ideas?

We prepare fully customized campaign concept plans for each brand.

The campaign preparation process includes analyzing your competitors, as well as other players in related industries, and identifying the most successful ad formats based on current top-performing TikTok/IG trends.

Any questions?
Go to the questions section or email us and we'll help you