DO NOT Waste Your Budget On Influencers! [3 Reasons]

If your main goal is to get actions (app downloads/sales, etc.), spending money on big influencers may not sound like a good idea.

1st Reason:

You will spend around $3,000-$7,000 on 1 TikTok post, and the chances of reaching the average video views (vv) / engagement rate (ER) are really low. Usually, branded videos only reach 20%-40% of the performance of an organic video. Thus, even if the influencer has 300K-400K views per video, your promotional post will probably reach around 90K-100K.

2nd Reason:

Don’t forget that influencers cannot put the link to your app in their video’s caption (it will not be clickable). The only way to show your link is to put it in their bio. Based on our experience, only ~15%-20% of viewers will go from the FYI page (where they initially saw the video) to the influencer’s TikTok page, and then only ~5% will actually click the link.

USER JOURNEY IS CRUCIAL! In this case, you will lose the main part of potential users in the middle of their way to your App Store page.

3rd Reason:

You will pay an additional ~20% if you want to promote the influencer’s video. Influencers will grant you access to their Spark ad code for just 30 days. If you want to get unlimited exclusive rights for the video, you might have to pay even more.

WHAT SHOULD YOU DO THEN?

Instead of spending $5,000 on 1 video with an unexpected outcome, you can wisely invest the same budget in enhancing your Targeting Ads:
Spend 50% of your budget on your Targeting Ads (Meta/TikTok/Etc).
Spend the remaining half of your budget on 15-20 different UGC videos (from different creators who you select) that can help you enhance your Targeting Ads.

1. You will get full exclusive rights to the UGC videos indefinitely.
2. You will get 15-20 UGC videos (from different creators) + TikTok organic postings + 60-day Spark Ads code for each video.
3. You will get a fully customized video concept plan and exclusive scripts produced for your brand, free of charge.

Stay tuned to get more details or just contact us, and we will guide you through the whole process!

#ugc #influencermarketing #tiktokmarketing

Frequently Asked Questions

What is UGC?

UGC (User-Generated Content) is content created and shared by TikTok, Instagram, and other social media content creators.

At GoCreators, we primarily focus on working with UGC videos as they have proven to be the most effective way for businesses to engage with their audience and harness the power of user acquisition.

You can take a look at some good examples of UGC videos here

Can I personally select all the creators for the UGC campaign?

Certainly!

You’ll have the opportunity to select the most suitable and reputable content creators who have already shown interest in collaborating with your brand.

If, for any reason, you don’t like the initially chosen creators (although we have never encountered such a case!), let us know, and we will find new creators.

Will I have an dedicated manager?

Yes! Each client has a dedicated campaign manager, video producer, and brand strategist.

The campaign manager takes care of all the logistics for you, ensuring a smooth launch of your campaign from start to finish. They are the main contact point for you.

Our in-house video producer assists our creators with editing and producing high-performance videos.

The brand strategist develops a fully customized video concept plan tailored to your brand

How long do you produce UGC videos?

You will receive your first video drafts within 5 working days up to a few weeks, depending on the total number of videos for your campaign and other factors.

You can take a look at the whole campaign preparation process here.

How do you come up with content ideas?

We prepare fully customized campaign concept plans for each brand.

The campaign preparation process includes analyzing your competitors, as well as other players in related industries, and identifying the most successful ad formats based on current top-performing TikTok/IG trends.

Any questions?
Go to the questions section or email us and we'll help you